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How to use colour in your business

November 19th, 2018

Written by Katy Winship

It seems like it’s dark all the time right now. When we leave the house it’s dark and when we enter the house in the evening it’s dark again. It’s dreary

So, in honour of this dank season let’s celebrate colour. Forget the darkness, it’s also the time of year when it’s pretty outside with beautifully coloured autumnal leaves.

Life is better in colour

“Life is better in technicolour” so they say (although black and white movies are charming too). There’s no doubt about it that when things are colourful there is an air of optimism and happiness that comes with it. You associate colour with life and black, well, not so much with life.
There are colours for every mood and can really affect how people feel about things.

For example:

1. Goths like to wear black to project their identity and perhaps their obsession with the morbid and in my humble opinion (IMHO) and experience to show belonging to their subculture.

2. You hear the phrase “seeing red” when people are angry.

3. And personally IMHO, I associate the colour yellow with optimism and “sunshine” people.

What colour should you choose for your business interior?

White is associated with light, goodness, innocence, purity, and virginity. It is the colour of perfection, safety, purity, and cleanliness and can represent a successful beginning.

Invite compact reception desk

Red is the colour of danger, power and love- it’s also a colour that recruiters advise their candidates away from wearing. It’s a very intense colour and I would advise to use it sparingly.

Yellow is everywhere you look right now- especially mustard. It represents energy, optimism and joy but often is associated with cowardice- so maybe best not use in a fire station.

Buzzifrio

Pink is typically chosen by cosmetics companies as it is associated with femininity, romance, playfulness and tenderness.

Green has associations with growth, harmony, freshness and energy but on the flipside, it is also associated with greed and jealousy. It’s very fashionable right now what with health-conscious companies and the growing health-food market.

Orange is futuristic and friendly and is often used in media and communication businesses (Hello… Orange??) it’s associated with creativity, stimulation and change.

Purple has soothing and peaceful qualities and is associated with luxury, extravagance and wealth.

Blue is chosen by a lot of corporate businesses because of its stability. It symbolises loyalty, trust, wisdom, calmness and confidence.

Humanscale Ballo stool

Colours for luck

According to Chinese horoscope philosophy 2019 is the year of the pig. The pig is associated with the water element and therefore a lucky colour for next year is blue. In Feng Shui this applies to both the interior colours of your house and the colours you wear.

Other lucky colours for 2019 are white, orange, red, pink, grey and the colours of the earth – brown and yellow.

Thinking of an office re-fit in 2019? Get some interior inspiration a here