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June 6th, 2016
You may think your CV speaks for itself. You've got great experience, you're 100% qualified for the job you're applying for and so you don't need to make your cover letter shine? Wrong.
If you've ever recruited anyone before or been part of the recruitment process, you'll get CV after CV and the likelihood is you'll be up against people equally as qualified as you. Your cover letter can show things your CV can't: passion, ingenuity, lateral thinking, drive and most of all, personality.
Here are our top tips:
• Research the company like a Private Detective. Look at their website, press releases, their blog, their social media. Find out what the company is all about, what makes them tick, what are their values? Are they corporate? Fun? Lively? Serious?
• Use this information in your cover letter, for example, "I was attracted to [your company] because I can see how much you love to motivate staff, I particularly loved [event] which I'd seen you promoted on Twitter."
• Use your cover letter to cover off any weaknesses in your applications. If the job advert is asking for four years' experience but you only have two - back it up - "my years of experience may not be as strong as you'd like but I make up with this through my passion to learn and progress quickly for example..."
• Likewise this could go the other way, you may have more years' experience, but the sector may be something you'd like to gain more experience in, so say so.
• Location - if you are planning on relocating make sure you say in your cover letter. For example, my current address is based in London but I am re-locating up North within the next few weeks.
• Make sure you cover a lot of the main attributes that are needed for the job in your cover letter, but do NOT write, "I have, I have, I have" make sure it flows.
• Spell check! Get someone to make sure your CV is spell checked and flows correctly, it will be near impossible to get someone to check your different cover letters every time you apply for a job - but it may help by reading out your cover letter aloud - you can spot bad grammar or illogical sentences this way much easier than proof reading.